Privacy Policy

Uniek Platform operated by Simple Management BV — Version 2

Last updated: 18 May 2026

1. Introduction

Simple Management BV, a private limited liability company (besloten vennootschap met beperkte aansprakelijkheid) incorporated under the laws of the Netherlands, having its registered office at Josef Israelskade 46, 1072SB, Amsterdam, The Netherlands, and registered with the Dutch Chamber of Commerce (Kamer van Koophandel) under number 59878592 (hereinafter referred to as "Uniek", "we", "us", or "our"), respects your privacy and is committed to protecting your personal data.

This Privacy Policy (the "Policy") describes how we collect, use, disclose, retain, transfer and otherwise process personal data relating to the users of the Uniek platform, which is made available worldwide through the websites located at www.uniek.ai and app.uniek.ai, together with any mobile applications, application programming interfaces, software-as-a-service tools and ancillary services provided by us (collectively, the "Platform").

Our principal establishment for data protection purposes is in the Netherlands and our principal lead supervisory authority within the European Union is the Autoriteit Persoonsgegevens. This Policy is issued in accordance with Regulation (EU) 2016/679 (the "GDPR"), the UK GDPR, and, where applicable, the Swiss Federal Act on Data Protection (FADP).

We have prepared this Policy to be transparent, accessible and detailed. If you do not agree with the practices described in this Policy, you must not access or use the Platform.

2. Scope of this Policy

This Policy applies to all natural persons whose personal data is processed by us in connection with the Platform, including:

  • Property Ownersnatural persons (or natural persons acting on behalf of legal entities) who list, manage or otherwise make available properties through the Platform pursuant to a SaaS licence with us, including property managers and intermediaries;
  • Service Providersnatural persons (or natural persons acting on behalf of legal entities) who offer cleaning, maintenance, hospitality, concierge or similar services to Property Owners or Guests through the Platform;
  • Guestsnatural persons who use the Platform to discover, book, pay for or review properties or services, including natural persons whose data is forwarded to us by a Property Owner following a booking on a third-party booking platform;
  • Visitorsnatural persons who visit the Platform without registering, including persons who browse listings, complete contact forms, subscribe to newsletters or otherwise interact with the Platform.

This Policy does not apply to the privacy practices of third parties whose websites, applications or services are linked to or integrated with the Platform but which are not operated by us.

3. Definitions

For the purposes of this Policy, the following terms have the meanings set out below. Capitalised terms not defined here have the meaning given to them in the GDPR.

  • Data Controller: the natural or legal person which, alone or jointly with others, determines the purposes and means of the processing of personal data (Article 4(7) GDPR).
  • Data Processor: a natural or legal person which processes personal data on behalf of the controller (Article 4(8) GDPR).
  • Personal Data: any information relating to an identified or identifiable natural person (Article 4(1) GDPR).
  • Processing: any operation or set of operations performed on Personal Data (Article 4(2) GDPR).
  • Sub-processor: any third party engaged by us (or by one of our processors) to process Personal Data on our behalf.
  • Third-Party Booking Platform: any online platform not operated by Uniek through which a Guest makes a booking with a Property Owner, including Airbnb, Booking.com, Vrbo and Expedia.
  • Forwarded Guest Data: Personal Data relating to a Guest that a Property Owner transmits to Uniek following the conclusion of a booking on a Third-Party Booking Platform, in order to initiate the Uniek Guest experience.
  • DPF: the EU-US Data Privacy Framework as adopted by Commission Implementing Decision (EU) 2023/1795 of 10 July 2023, together with the UK Extension and the Swiss-US DPF where applicable.
  • SCCs: the Standard Contractual Clauses for the transfer of personal data to third countries pursuant to Commission Implementing Decision (EU) 2021/914 of 4 June 2021.
  • TIA: a transfer impact assessment carried out in accordance with the recommendations of the European Data Protection Board following the Schrems II judgment.

4. Data Controller, Joint Controllership and Data Protection Officer

4.1 Data Controller

Simple Management BV is the Data Controller for the Personal Data described in this Policy, except where expressly stated otherwise.

Legal entity: Simple Management BV

Registered office: Josef Israelskade 46, 1072SB, Amsterdam, The Netherlands

Chamber of Commerce number: 59878592

General contact: support@uniek.ai

Privacy contact: support@uniek.ai

4.2 Relationship with Property Owners — Two-Stage Analysis

Our relationship with Property Owners in respect of the Processing of Guest Personal Data consists of two distinct stages, each governed by a different legal characterisation under the GDPR.

Stage 1 — Forwarding of Guest Personal Data to Uniek (Controller-to-Controller Transfer): Where a Property Owner forwards Guest Personal Data to Uniek in order to initiate the Uniek Guest experience, the Property Owner and Uniek act as separate and independent Data Controllers within the meaning of Article 4(7) GDPR. Because in Stage 1 Uniek receives Forwarded Guest Data from a source other than the Guest, Uniek complies with its Article 14 GDPR obligation by providing the Guest with an Article 14 notice at the first contact with the Guest (the "Welcome Notice").

Stage 2 — Joint Processing on the Platform: From the moment Guest Personal Data is received by Uniek and is then used by Uniek and the Property Owner together to deliver the Guest experience, the Parties act as joint controllers within the meaning of Article 26 GDPR in respect of: the publication of listings; matching of Guests with properties and Service Providers; management of the booking and stay lifecycle; facilitation of communication between the Guest and the Property Owner; collection, moderation and publication of reviews and ratings; and resolution of disputes. Uniek acts as the primary point of contact for data subjects in respect of the Joint Processing. The essential elements of the arrangement are summarised in Annex B to this Policy.

4.3 Processor Activities on Behalf of Property Owners

Where we host, store or otherwise process Guest Personal Data exclusively on behalf of and pursuant to the documented instructions of a Property Owner — for example, when the Property Owner uses our SaaS tools to manage its own guest database — we act as a Data Processor within the meaning of Article 28 GDPR. In such cases, the Property Owner is the Data Controller and is responsible for ensuring that the underlying processing complies with the GDPR.

4.4 Data Protection Officer

We have appointed a Data Protection Officer in accordance with Article 37 GDPR. You can contact our Data Protection Officer at any time in relation to any matter concerning the processing of your Personal Data or the exercise of your rights.

Name: Sebastiaan Kohnke

Email: support@uniek.ai

Postal address: Data Protection Officer, Simple Management BV, Josef Israelskade 46, 1072SB, Amsterdam, The Netherlands

4.5 Representatives in the United Kingdom and Other Jurisdictions

Because the Platform is offered globally, we may from time to time be required to appoint a representative under Article 27 UK GDPR or under similar provisions of other applicable data protection legislation. Where we have appointed such a representative, the contact details are made available to data subjects on request through our Data Protection Officer.

5. Categories of Personal Data We Collect

5.1 Personal Data Relating to Property Owners

  • Identification data: first name and surname, date of birth (where required), nationality, photograph or profile image, and a copy of an identity document where verification is required;
  • Business data: trading name, registered office address, KvK number or equivalent, VAT number, legal form and, where applicable, the identity of beneficial owners and authorised representatives;
  • Contact data: email address, telephone number, postal address and other contact details;
  • Financial data: bank account details (IBAN, BIC or equivalent), payout details, invoicing information and tax-related data, processed primarily through our licensed third-party payment service providers;
  • Property data: listing content (descriptions, photographs, videos, addresses, geolocation, amenities, house rules), availability calendars, pricing and historical performance data;
  • Communication data: the content and metadata of communications exchanged through the Platform or through integrated channels such as WhatsApp Business;
  • Technical data: IP address, browser type and version, device identifiers, operating system, time zone, language preferences, login data and pages visited;
  • Compliance data: any data necessary for us to comply with the DSA, anti-money laundering legislation, sanctions screening and fraud prevention.

5.2 Personal Data Relating to Service Providers

  • Identification and business data: first name and surname, trading name, KvK number (or equivalent), VAT number, copies of identity documents and professional certifications;
  • Contact data: email address, telephone number, postal address and emergency contact details;
  • Financial data: bank account details and payout information;
  • Service-related data: description of services, pricing, availability, areas of operation, qualifications, work history and ratings or reviews received;
  • Communication data: the content and metadata of communications exchanged through the Platform;
  • Technical data: as described in Section 5.1 above.

5.3 Personal Data Relating to Guests

  • Identification data: first name and surname, date of birth (where required), nationality, profile photograph and, where required, a copy of an identity document;
  • Contact data: email address, telephone number, postal address and emergency contact details;
  • Booking data: booking history, properties booked, services booked, dates of stay, number of guests, special requests, preferences, reviews submitted and received;
  • Financial data: payment card data, payment method details and transaction history. Payment card data is processed by our licensed payment service providers and is not stored on our own systems other than in a tokenised form;
  • Communication data: the content and metadata of communications exchanged through the Platform or through integrated channels such as WhatsApp Business;
  • Marketing data: your preferences in receiving marketing communications and any responses to those communications;
  • Technical data: as described in Section 5.1 above.

Some Personal Data we collect from Guests may indirectly reveal information that falls within the special categories referred to in Article 9 GDPR (for example, dietary preferences that reveal religious convictions). We process such data only to the extent strictly necessary for the performance of the booking and only where you have explicitly chosen to provide that information.

5.4 Personal Data Relating to Visitors

When you visit the Platform without registering, we collect technical data (IP address, device identifiers, browser type, operating system, time zone, pages visited and time spent on each page), data submitted through contact or newsletter sign-up forms, and data collected through cookies and similar technologies as described in Section 13 below.

5.5 Sources of Personal Data

We collect Personal Data primarily from you directly. We may also receive Personal Data from other users of the Platform (for example, Forwarded Guest Data), from our service providers and Sub-processors (for example, identity verification or fraud prevention providers), from publicly available sources (for example, the KvK register or sanctions lists), and from our affiliates or business partners where permitted by law.

Where we collect Personal Data from sources other than you, we will provide you with the information required under Article 14 GDPR within one month of obtaining the data, or at the latest at first contact with you, unless one of the exceptions in Article 14(5) GDPR applies.

6. Purposes of Processing and Legal Bases

We process Personal Data only where we have a legal basis to do so under Article 6 GDPR. The table below describes, for each purpose of processing, the legal basis and the categories of data subjects concerned.

Purpose of processingLegal basis (Article 6 GDPR)Data subjects
Creation and management of user accounts and provision of the PlatformArt. 6(1)(b) — performance of contract (the Terms of Service)Property Owners, Service Providers, Guests
Onboarding of Guests via Forwarded Guest DataArt. 6(1)(b) — pre-contractual steps; Art. 6(1)(f) — legitimate interests in providing a consistent Guest experienceGuests
Facilitation of bookings and provision of services by Service ProvidersArt. 6(1)(b) — performance of contract; Art. 6(1)(f) — legitimate interests in operating the marketplaceGuests, Property Owners, Service Providers
Processing of payments, payouts and commissionsArt. 6(1)(b) — performance of contract; Art. 6(1)(c) — compliance with legal obligations including anti-money laundering and tax lawGuests, Property Owners, Service Providers
Identity verification of usersArt. 6(1)(c) — legal obligation (DSA and AML); Art. 6(1)(f) — legitimate interests in preventing fraud and protecting usersProperty Owners, Service Providers, Guests (where applicable)
Algorithmic matching and search rankingArt. 6(1)(b) — performance of contract; Art. 6(1)(f) — legitimate interests in providing relevant resultsGuests, Property Owners, Service Providers
In-platform messaging and third-party messaging integrations (incl. WhatsApp Business)Art. 6(1)(b) — performance of contract; Art. 6(1)(a) — consent where required for third-party channel integrationGuests, Property Owners, Service Providers
Collection, publication and moderation of reviews and ratingsArt. 6(1)(b) — performance of contract; Art. 6(1)(f) — legitimate interests in operating a trusted marketplaceGuests, Property Owners, Service Providers
Sending transactional communications (booking confirmations, account notifications, Article 14 Welcome Notice)Art. 6(1)(b) — performance of contract; Art. 6(1)(c) — compliance with Art. 14 GDPRGuests, Property Owners, Service Providers
Sending marketing communications and newslettersArt. 6(1)(a) — consent; or Art. 6(1)(f) — legitimate interests in marketing to existing customers, subject to soft opt-in rulesAll users
Fraud prevention, platform integrity and dispute resolutionArt. 6(1)(f) — legitimate interests in protecting our business and users; Art. 6(1)(c) — compliance with legal obligationsAll users
Compliance with GDPR, DSA, AML, tax and other applicable lawArt. 6(1)(c) — compliance with a legal obligationAll users
Establishment, exercise or defence of legal claimsArt. 6(1)(f) — legitimate interests in protecting our legal rights; Art. 9(2)(f) where special categories of data are involvedAll users
Service improvement, troubleshooting, analytics and product developmentArt. 6(1)(f) — legitimate interests in improving the Platform; or Art. 6(1)(a) — consent where required (e.g. analytical cookies)All users
Corporate transactions (mergers, acquisitions, restructurings)Art. 6(1)(f) — legitimate interests in conducting our businessAll users

Where we process your Personal Data on the basis of your consent, you have the right to withdraw your consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal. You can exercise this right by contacting us at the addresses set out in Section 11, or by using the unsubscribe link included in each marketing communication.

Where we process your Personal Data on the basis of our legitimate interests, you have the right to object to such processing on grounds relating to your particular situation, as set out in Section 11 below.

7. Automated Decision-Making and Profiling

We use automated processing, including profiling, in the following limited circumstances:

Algorithmic matching and search ranking: We use algorithms to recommend properties and services to Guests and to determine the order in which listings appear in search results. These algorithms take into account factors such as your search criteria, location, dates, prior bookings, ratings, language and behavioural data on the Platform. This processing is not used to make decisions that produce legal effects concerning you within the meaning of Article 22(1) GDPR; rather, it serves to improve the relevance of the results we present to you.

Fraud prevention and risk scoring: We use automated tools to detect indicators of fraud, payment risk, platform circumvention or other prohibited behaviour. Where an automated risk score leads to a measure that may significantly affect you (for example, the suspension of an account or the blocking of a payment), we ensure that a human decision-maker reviews the case before any final decision is taken, in accordance with Article 22(3) GDPR. You have the right to obtain human intervention, to express your point of view and to contest the decision.

We do not engage in any other form of automated decision-making that produces legal effects concerning you or that similarly significantly affects you within the meaning of Article 22(1) GDPR.

8. Recipients of Personal Data and Disclosures to Third Parties

We do not sell your Personal Data. We disclose your Personal Data only to the categories of recipients described in this Section, and only to the extent necessary for the purposes set out in Section 6 above.

8.1 Other Users of the Platform

Where it is necessary for the performance of a booking or the provision of a service, we share Personal Data between users of the Platform: with Property Owners (Guest name, contact details, booking details and special requests); with Service Providers (Guest or Property Owner data necessary to perform the requested service); and with Guests (Property Owner or Service Provider name and contact details necessary to perform the booking or service). In each case, the recipient becomes an independent Data Controller in respect of the Personal Data shared with it.

8.2 Service Providers and Sub-processors

We engage third parties to provide services to us in connection with the operation of the Platform. Where these third parties process Personal Data on our behalf, they act as our Sub-processors and are bound by written contractual arrangements that comply with Article 28 GDPR. The categories of Sub-processors we engage include:

  • Cloud hosting and infrastructure providers (including Amazon Web Services, Microsoft Azure and/or Google Cloud Platform)
  • Email delivery and communication providers
  • Customer support and help desk tools
  • Payment service providers
  • Identity verification and know-your-customer providers
  • Fraud prevention service providers
  • Analytics and product analytics providers
  • Marketing service providers and email marketing platforms
  • Messaging integration providers, including Meta Platforms Ireland Limited and Meta Platforms, Inc. in connection with the WhatsApp Business integration
  • Professional advisers, including lawyers, accountants, auditors and tax advisers

A full list of our current Sub-processors is set out in Annex A to this Policy.

8.3 Other Independent Controllers

We may also disclose your Personal Data to: competent supervisory, regulatory and law enforcement authorities where required by law; tax authorities (in particular the Dutch Belastingdienst); insurers and insurance brokers; counterparties to corporate transactions; and courts, arbitrators and other dispute resolution bodies where necessary for the establishment, exercise or defence of legal claims.

8.4 No Sale of Personal Data

We do not sell, rent, lease or otherwise commercialise your Personal Data to third parties for their own marketing or commercial purposes.

9. International Transfers of Personal Data

9.1 General

Because the Platform is offered globally, Personal Data may be transferred to, stored in or otherwise processed in countries other than the country in which you are located, including countries outside the European Economic Area, the United Kingdom and Switzerland. We undertake all such transfers in accordance with Chapter V GDPR and the equivalent provisions of the UK GDPR or the FADP.

9.2 Transfers to the United States

We transfer Personal Data to recipients in the United States using one or more of the following mechanisms:

  • EU-US Data Privacy Framework: Where our US-based Sub-processor is certified under the DPF, we rely on that certification as an adequacy mechanism under Article 45 GDPR.
  • Standard Contractual Clauses: Where our US-based Sub-processor is not DPF-certified, or where we consider it appropriate to put in place additional safeguards, we rely on the SCCs adopted by Commission Implementing Decision (EU) 2021/914, supplemented by the additional measures described in Section 9.4.
  • Derogations: In limited circumstances, we may rely on the derogations set out in Article 49 GDPR, including where the transfer is necessary for the performance of a contract between you and us.

9.3 Transfers to Other Third Countries

Where we transfer Personal Data to recipients in third countries other than the United States, we apply the following safeguards in order of preference: adequacy decisions under Article 45 GDPR; SCCs or equivalent instruments; or, exceptionally, the derogations for specific situations set out in Article 49 GDPR.

9.4 Supplementary Measures

Following the Schrems II judgment and in accordance with EDPB recommendations, we carry out a Transfer Impact Assessment (TIA) for each transfer to a third country that does not benefit from an adequacy decision. Where the TIA indicates that the SCCs alone are not sufficient, we implement supplementary measures including: strong encryption of Personal Data in transit and at rest, with encryption keys held within the EEA where feasible; pseudonymisation of Personal Data where appropriate; contractual commitments by the Sub-processor to challenge any disproportionate request for access by public authorities; and organisational measures including data minimisation and strict access controls.

9.5 Right to Obtain a Copy of the Safeguards

You have the right to obtain a copy of the safeguards we have put in place for transfers of Personal Data outside the EEA, the United Kingdom or Switzerland. To exercise this right, please contact our Data Protection Officer at the address set out in Section 4.4.

10. Retention of Personal Data

10.1 General Principle

In accordance with Article 5(1)(e) GDPR, we retain Personal Data only for as long as is necessary for the purposes for which it was collected, taking into account our legitimate need to defend against legal claims, to comply with legal and regulatory obligations and to maintain the integrity of the Platform.

10.2 Retention Periods by Category

Category of Personal DataRetention periodJustification
Account data of active Property Owners, Service Providers and GuestsDuration of the account, plus a maximum of 7 years after account closurePerformance of the contract; defence of legal claims and tax retention obligations
Booking data (Guests)7 years from the date of the bookingTax and accounting retention obligation (7 years, Article 52 AWR); defence of legal claims (5-year limitation period, Article 3:307 BW); prevention and detection of fraud
Forwarded Guest Data (where no booking is subsequently made on the Platform)Up to 2 years from the date of receiptOnboarding of the Guest, defence of claims, audit trail of the Article 14 notice
Financial and accounting records (invoices, payment records, payout records)7 years from the end of the financial year in which the record was createdMandatory retention period under Article 52 of the Dutch General Tax Act (fiscale bewaarplicht)
Identity verification data (copies of identity documents)Up to 5 years from the date of verification, or up to 7 years where required as evidence of compliance with a legal obligationCompliance with AML and DSA obligations; defence of legal claims
Communication data (in-platform messages, WhatsApp, email correspondence)5 years from the date of the last communication, or longer if connected to a booking or disputeDefence of legal claims; performance of contract; integrity of the Platform
Reviews and ratingsDuration of the relevant listing, plus a maximum of 7 years after removal of the listingPerformance of contract; transparency of the marketplace; defence of legal claims
Fraud, risk and abuse data (including data on suspended or banned accounts)Up to 7 years from the relevant event, with anonymised retention thereafterLegitimate interests in preventing recurrence of fraud; compliance with the DSA
Marketing data (preferences, consent records, engagement data)Until consent is withdrawn or, where based on legitimate interests, until you object; in any event reviewed every 3 years of inactivityDemonstration of consent (Article 7(1) GDPR); ePrivacy compliance
Technical data (IP addresses, device data, server logs)Up to 12 months for raw logs; longer for security-related data linked to a security eventLegitimate interests in security, troubleshooting and platform integrity
Cookies and similar identifiersAs set out in our Cookie Notice; in any event no longer than 12 months for non-essential cookiesePrivacy compliance; EDPB guidance on cookie lifetime
Personal Data relating to legal claims and litigationUntil the resolution of the claim, plus the applicable limitation period (typically 5 years, or up to 20 years in exceptional cases)Defence of legal claims (Articles 3:306 and 3:307 of the Dutch Civil Code)

10.3 Anonymisation After the Retention Period

After the expiry of the applicable retention period, we will either delete the Personal Data securely or, where we wish to retain the data for analytical or statistical purposes, we will anonymise it irreversibly such that it can no longer be linked to an identifiable natural person.

10.4 Records of Retention Decisions

We maintain an internal retention policy that records, for each category of Personal Data, the applicable retention period, the legal or operational justification and the procedures we apply to delete or anonymise the data at the end of the period.

11. Your Rights as a Data Subject

Under the GDPR, you have the following rights in respect of the Personal Data we process about you. Exercising these rights is free of charge, save where your request is manifestly unfounded or excessive, in which case we may charge a reasonable fee or refuse to act on the request in accordance with Article 12(5) GDPR.

11.1 Right of Access

You have the right to obtain from us confirmation as to whether or not Personal Data concerning you is being processed, and, where that is the case, access to the Personal Data and to the information set out in Article 15(1) GDPR, including a copy of the Personal Data undergoing processing.

11.2 Right to Rectification

You have the right to obtain from us, without undue delay, the rectification of inaccurate Personal Data concerning you, and to have incomplete Personal Data completed, including by means of providing a supplementary statement, in accordance with Article 16 GDPR.

11.3 Right to Erasure (“Right to be Forgotten”)

You have the right to obtain from us the erasure of Personal Data concerning you, without undue delay, where one of the grounds set out in Article 17 GDPR applies. This right is not absolute and does not apply where processing is necessary for compliance with a legal obligation, for the establishment, exercise or defence of legal claims, or for reasons of public interest.

11.4 Right to Restriction of Processing

You have the right to obtain from us the restriction of processing of your Personal Data where one of the grounds set out in Article 18 GDPR applies, including where you contest the accuracy of the Personal Data or where you have objected to processing pending verification of whether our legitimate grounds override yours.

11.5 Right to Data Portability

Where the processing is based on consent or on a contract and is carried out by automated means, you have the right to receive the Personal Data concerning you which you have provided to us in a structured, commonly used and machine-readable format, and to transmit those data to another controller, in accordance with Article 20 GDPR.

11.6 Right to Object

You have the right to object, on grounds relating to your particular situation, at any time to processing of Personal Data concerning you which is based on our legitimate interests (Article 6(1)(f) GDPR). Where Personal Data is processed for direct marketing purposes, you have the right to object at any time and your Personal Data shall no longer be processed for such purposes. This right is absolute, in accordance with Article 21(2)–(3) GDPR.

11.7 Right to Withdraw Consent

Where the processing of your Personal Data is based on your consent, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal, in accordance with Article 7(3) GDPR.

11.8 Rights Related to Automated Decision-Making

As described in Section 7 above, we do not make decisions based solely on automated processing that produce legal effects concerning you. Where, exceptionally, such automated decision-making is necessary, you have the right to obtain human intervention, to express your point of view and to contest the decision.

11.9 How to Exercise Your Rights

To exercise any of the rights described above, please contact us by one of the following means:

  • by email to support@uniek.ai;
  • by post to: Simple Management BV, attn. Data Protection Officer, Josef Israelskade 46, 1072SB, Amsterdam, The Netherlands; or
  • by using any in-Platform tool we may make available from time to time for the exercise of data subject rights.

We will provide you with information on the action we have taken within one month of receipt of the request. That period may be extended by two further months where necessary, taking into account the complexity and number of requests.

11.10 Right to Lodge a Complaint with a Supervisory Authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement. In the Netherlands, the competent supervisory authority is the Autoriteit Persoonsgegevens (Postbus 93374, 2509 AJ Den Haag; www.autoriteitpersoonsgegevens.nl; +31 (0)88 1805 250). In the United Kingdom, the competent authority is the ICO (www.ico.org.uk). In Switzerland, the competent authority is the FDPIC (www.edoeb.admin.ch). We would, however, appreciate the opportunity to address your concerns directly before you approach the supervisory authority.

12. Security of Personal Data

We have implemented appropriate technical and organisational measures to ensure a level of security appropriate to the risk, in accordance with Article 32 GDPR. These measures include:

  • Encryption of Personal Data in transit using current versions of Transport Layer Security (TLS) and encryption at rest within our infrastructure and that of our Sub-processors;
  • Pseudonymisation of Personal Data where appropriate;
  • Role-based access controls and the principle of least privilege, including multi-factor authentication for administrative access;
  • Logging and monitoring of access to Personal Data and to systems containing Personal Data;
  • Regular vulnerability scanning, penetration testing and patch management;
  • Secure software development practices, including peer code review and the use of security testing tools;
  • Regular backup of Personal Data and procedures to restore availability and access in a timely manner in the event of a physical or technical incident;
  • Information security training for our personnel and contractual confidentiality obligations;
  • Due diligence on our Sub-processors, including review of their security certifications and binding contractual commitments.

In the event of a Personal Data breach that is likely to result in a risk to the rights and freedoms of natural persons, we will notify the Autoriteit Persoonsgegevens without undue delay and, where feasible, not later than 72 hours after having become aware of it, in accordance with Article 33 GDPR.

13. Cookies and Similar Technologies

We use cookies and similar technologies (such as web beacons, pixels, tags, SDKs and local storage) on the Platform. We distinguish between the following categories:

  • Strictly necessary cookies: essential to enable you to navigate the Platform and use its features, such as accessing secure areas or maintaining your session. These cookies do not require consent.
  • Functional cookies: allow the Platform to remember choices you make (such as your language or region) and provide enhanced, more personalised features.
  • Analytical cookies: collect information about how you use the Platform. Placed only with your prior consent, unless they fall within a specific exemption under the Dutch Telecommunications Act.
  • Marketing cookies: used to deliver advertising more relevant to you and your interests. Placed only with your prior, freely given, specific, informed and unambiguous consent.

When you first visit the Platform, we will display a cookie banner through which you can give, refuse or configure your consent in respect of non-essential cookies. You can change your cookie preferences at any time by using the cookie management tool accessible from the footer of the Platform.

14. Minimum Age and Protection of Minors

The Platform is not directed at children. We do not knowingly collect Personal Data from natural persons under the age of 18. Registration as a Guest is permitted only to natural persons who have reached the age of 18 and have legal capacity to enter into a binding contract with us.

The Platform does not permit bookings that include minors as occupants. Where you register a booking, you confirm that all occupants of the booked property will be aged 18 or over.

If you become aware that a person under the age of 18 has provided Personal Data to us, please contact our Data Protection Officer immediately and we will take steps to delete the relevant Personal Data without undue delay, unless we are required to retain it under applicable law.

15. Changes to this Policy

We may amend this Policy from time to time to reflect changes in our business practices, in the services offered through the Platform, in applicable law or in the guidance of supervisory authorities.

Where we make material changes to this Policy, we will notify you in advance through one or more appropriate channels at least 30 days before the changes take effect, save where the changes are required to be implemented sooner by applicable law. Non-material changes may be made without prior notification.

Your continued use of the Platform after the effective date of an amended version of this Policy constitutes your acknowledgment of the amended Policy. Previous versions of this Policy can be obtained from our Data Protection Officer on request.

16. Contact

If you have any questions, concerns or requests in relation to this Policy or to the processing of your Personal Data, please contact us at:

Simple Management BV, attn. Data Protection Officer (Sebastiaan Kohnke)

Josef Israelskade 46, 1072SB, Amsterdam, The Netherlands

Email: support@uniek.ai

Annex A — List of Sub-Processors

This Annex sets out the list of Sub-processors engaged by Simple Management BV as of the date of last update of this Policy. We update this list from time to time.

Sub-processorLocation / Processing locationService categoryTransfer mechanism
Amazon Web Services EMEA SARLLuxembourg / AWS EU regions (eu-central-1 Frankfurt, eu-west-1 Ireland)Cloud object storage (Amazon S3) for property and listing images, and underlying cloud infrastructureN/A within AWS EU regions; SCCs (Module 3) for onward transfers to AWS Inc. (US)
Anthropic, PBC548 Market Street, San Francisco, CA 94104, United StatesAI assistant (Claude) for in-platform productivity, content generation and customer-support automationEU-US DPF (Anthropic is DPF-certified) + EU SCCs (Module 2) as fallback
API Hero Ltd (trading as Trigger.dev)Altrincham, Cheshire, United Kingdom (ICO registration ZB547039)Orchestration of background and scheduled jobs (asynchronous task execution)UK adequacy decision under Commission Implementing Decision (EU) 2021/1772
Google Ireland LimitedDublin 4, IrelandGoogle Maps Platform (interactive maps, geocoding, Places API and image loading)N/A within EEA; EU-US DPF + EU SCCs (Module 3) for onward transfers to Google LLC (US)
ImageKit Inc. / IMAGEKIT PRIVATE LIMITEDDelaware, United States / New Delhi, India / processing in AWS regions including the EUImage processing, optimisation, transformation and content delivery networkEU-US DPF (ImageKit Inc. is DPF-certified); EU SCCs (Module 3) for transfers to India
Meta Platforms Ireland Ltd / Meta Platforms, Inc.Dublin, Ireland / Menlo Park, United StatesWhatsApp Business integration for user communicationsEU-US DPF (Meta is DPF-certified) + SCCs as additional safeguard
Plus Five Five, Inc. (trading as Resend)2261 Market Street, San Francisco, CA 94114, United StatesTransactional email delivery (account, booking and Article 14 Welcome Notice emails)EU-US DPF (Plus Five Five, Inc. is DPF-certified, including UK Extension); EU SCCs (Module 3) as additional safeguard
Pusher Limited (a Bird / MessageBird group company)3 More London Riverside, London SE1 2AQ, United KingdomReal-time notifications and in-application messaging eventsUK adequacy decision under Commission Implementing Decision (EU) 2021/1772
Render Services, Inc.525 Brannan Street, San Francisco, CA 94107, United States / processing in Render's EU region (Frankfurt) where selectedApplication hosting and Platform-as-a-Service for Uniek back-end servicesEU SCCs (Module 3) for US transfers; where EU region is selected, processing remains within the EEA
Replit, Inc.767 Bryant Street #203, San Francisco, CA 94107, United StatesHosting of marketing pages, landing pages and prototyping environmentsEU SCCs (Module 3) supplemented by the additional safeguards described in Section 9.4
Twilio Ireland Limited / Twilio Inc.Dublin 1, Ireland / San Francisco, CA, United StatesSMS messaging and WhatsApp Business messaging (booking confirmations and one-time passwords)N/A for processing by Twilio Ireland within the EEA; EU-US DPF + Twilio Binding Corporate Rules (Processor) + EU SCCs (Module 3) for Twilio Inc.

Annex B — Summary of Joint Controller Arrangement (Article 26 GDPR)

This Annex sets out the essence of the arrangement between Simple Management BV and Property Owners in their capacity as joint controllers of certain Personal Data relating to Guests, as required by Article 26(2) GDPR. The full arrangement is set out in the Joint Controller Addendum that forms an integral part of the Property Owner Terms.

B.1 Two-Stage Relationship

As explained in Section 4.2, the relationship between Simple Management BV and Property Owners in respect of Guest Personal Data consists of two stages: (i) Stage 1, in which the Parties act as separate independent controllers; and (ii) Stage 2, the Joint Processing on the Platform, in which the Parties act as joint controllers within the meaning of Article 26 GDPR.

B.2 Subject Matter and Scope

The joint controllership covers the Personal Data of Guests that is processed in connection with: the publication of listings; the matching of Guests with properties and Service Providers; the management of bookings; in-Platform communication between the parties to a booking; the collection and publication of reviews; and the resolution of disputes arising out of bookings.

B.3 Allocation of Responsibilities

Simple Management BV is responsible for: (i) the operation of the Platform, including the technical infrastructure used to process Personal Data; (ii) the provision of information to Guests under Articles 13 and 14 GDPR through this Policy and through the Welcome Notice; (iii) the management of consent for marketing communications; (iv) the handling of data subject requests under Articles 15 to 22 GDPR; and (v) the notification of Personal Data breaches to the Autoriteit Persoonsgegevens under Article 33 GDPR.

Property Owners are responsible for: (i) the processing of Guest Personal Data outside the Platform, including for the performance of the rental relationship; (ii) ensuring that, before forwarding Guest Personal Data to Uniek, they have an appropriate lawful basis and have informed the Guest in accordance with Article 13 GDPR; (iii) the accuracy of any Personal Data they upload or forward to the Platform; (iv) the lawful use of any Personal Data they receive through the Platform; and (v) the timely communication to Simple Management BV of any data subject request they receive directly or any Personal Data breach of which they become aware.

B.4 Point of Contact

The primary point of contact for data subjects in relation to the joint controllership is Simple Management BV, at the addresses set out in Section 4.4. Data subjects may, however, exercise their rights with respect to either joint controller, and the joint controllers will cooperate to provide a coordinated response in accordance with Article 26(3) GDPR.